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5 Instagram Growth Hacks

New year, new Instagram presence — that’s how the saying goes, right?


For creators and brands alike, it can be tough to conquer Instagram’s ever-changing algorithm.


But with these five Instagram growth “hacks”, you can expand your reach and boost your following in 2023.


#1: Set New Goals

Your goals are the foundation of your Instagram Strategy — without them, it’s hard to know if you’re getting it right.

And we’re not talking about vanity metrics like getting more likes. To drive success, it’s important that your goals are both specific to your brand and SMART

  1. Specific

  2. Measurable

  3. Achievable

  4. Relevant

  5. Timely

Are you looking to build brand awareness? Increase traffic to your website? Generate leads?

If you want to increase brand awareness, your SMART goal may look something like this:

To boost brand awareness, I will increase my reach by 40% in three months by sharing Reels three times a week, posting carousels once a week, and hosting a monthly giveaway.

Think relevant and realistic, and be as specific as possible so you can track and measure your progress

In a nutshell, your goals are your roadmap for success, and Instagram is the vehicle driving your strategy forward. 🚗

#2: Optimize Your Posts for SEO

When 40% of Gen Z prefers Instagram and TikTok as their go-to search engines, brushing up on your SEO skills is a no-brainer.

We predict SEO on social media will really take off in 2023 — making it more important than ever to experiment with this year.

Instagram's algorithm processes every piece of content on the app to determine what the post is about — and in turn, who might find it interesting.

And while the algorithm does all of this work automatically, there are a few ways you can help steer it in your direction:

  • Write relevant, descriptive captions using choice keywords and hashtags

  • Add descriptive alt text to your posts

  • Be consistent with your niche

A strong Instagram SEO strategy = discoverability = growth.


#3: Prioritize Reels

Prioritizing Instagram Reels can be a huge advantage for organic growth on the platform.

And the numbers don’t lie.

“When your focus is solely on going viral, you lose the authenticity behind your content,"

Translation: stay true to you and the growth will follow.

And worry not, you don’t have to be a full fledged video producer to be successful on Reels

So, have you started storyboarding yet?

#4: Streamline Your Workflow

With the right strategies and tools, you can publish high-impact content — without working overtime.

Learning to batch content, repurpose content, and leverage UGC are all ways you can Maximise your efficiency

It can be as simple as repurposing a popular carousel post into multiple Stories, or reposting a Tweet as a Reel:

Our advice? Accumulate a good amount of low-lift content 1-2 weeks in advance, and schedule all your posts in one session

#5: Use Analytics

Once you have your strategy and workflow down, it’s time to dig into your performance with analytics.

Get a closer look at how your content is resonating by reviewing your Instagram insights on a weekly basis.

This will give you an idea of what's working and how you're tracking towards your goals.

Plus, you can leverage your top-performing posts by boosting them or repurposing them later.

And you're all set!

With these five Instagram growth hacks, you can reach more people, get more followers, and build an engaged community.

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